On Sunday, July 5, 2026, the AYGE1104 English for Knowledge Inquiry course, taught by Dr. Pakim Kaoeian, organized a learning activity to develop research skills through field research. Business Administration students conducted field market research and tested massage candles with a sample group of foreigners in the Suan Plu market area, providing them with practical experience in English communication.

The activities aim to develop English language skills, interpersonal communication skills, and entrepreneurial thinking through interaction with diverse groups in society.

Reflections on the learning outcomes revealed that, in addition to developing English language skills, students also enhanced essential 21st-century skills (soft skills) such as humility, tolerance of rejection, emotional control, determination, creative problem-solving, and adaptability to real-world situations. These are all crucial attributes for conducting business and living in the working world.

Note: All individuals appearing in the accompanying activity photos have verbally given their consent for the publication of their images for public relations and educational purposes.