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The event "Employer Branding & Digital Culture: When 'Insiders' Are the Most Powerful Brand Ambassadors in the Digital Age"

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On Saturday, June 13, 2026, the BADE3209 course, Digital Tools for Marketing and Branding, taught by Dr. Parinya Kalyanawat, held an online conference. Ms. Narumon Wanichapinan, Digital People Transformation Director of ThaiNamthip Corporation Limited, was the guest speaker, presenting on the topic “Employer Branding & Digital Culture: When ‘Insiders’ Are the Most Powerful Brand Ambassadors in the Digital Age” to third-year business administration students.


The presentation covered key topics including Inside-Out Branding (building brand image from within the organization), Attracting Digital Talents (strategies to attract digital talent), and Employee Advocacy in the Digital Era (encouraging employees to creatively communicate the organization's image through digital media).


This activity helped students learn about concepts of employer branding, organizational culture development, and human resource management trends in the digital age. They also gained insights from real-world executive experiences that can be effectively applied to prepare for their future careers.




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